《陈情令》影视剧IP开发从破局到出圈
时间:2020-10-20 12:59:43阅读:48978次来源:天美影视 - 你微笑时很美第31集完结
- 别名:Fallingintoyoursmile
- 状态:第31集完结
- 类型:剧情 爱情
- 主演:许凯 程潇 翟潇闻 姚弛 周翊然 肖凯中 灵超 王若珊
- 年代:2021 / 中国大陆 / 裘仲维
- 导演:裘仲维
- 国家/地区:中国大陆
- 集数:共31集 | 每集45分钟
- 语言/字幕:汉语普通话
- 年代:2021
- 更新时间:2023-11-29 07:50:04
- 详细介绍:被游戏抢走了初恋男友的童谣,在签约ZGDX战队后,发誓要用实力证明女生也能打好电竞。随后,她不但用实力证明了自己,也和队长陆思诚萌生了感情。最终…
陈情令
《陈情令》无疑是2019年的超级爆款,剧中饰演魏无羡和蓝忘机的肖战、王一博因此一跃成为流量艺人。距离播出已经一年有余,《陈情令》依旧延续着它的价值,“陈情宇宙”没有停止生长,这一切都归功于其背后的公司新湃传媒。
新湃传媒创立于2015年,彼时,正是“IP”概念炒到最高点的时刻。新湃传媒创始人兼CEO王鑫表示,在IP概念鼎盛时期,国内的IP开发陷入了一个误区,会将IP的价值判断提前。同时“IP”意识的增强和IP开发的能力并不匹配,这是市场的痛点,同时也是作为内容公司的机会。
王鑫在与其他创始人筹谋《陈情令》项目初期,敏锐的察觉到市场的痛点,巧妙的躲避了此种误区,他表示“开发好了,有了用户黏性,那才叫IP,很多人鼓吹的IP,是‘假IP’。”那么,如何在IP开发中破局,如何在市场中出圈?单从新湃传媒自身的定义中便可窥见一二,王鑫介绍,新湃传媒是一家面向娱乐全球化时代、以IP的全方位开发为特色、以建构全新娱乐内容生态系统为目标的娱乐传媒集团,这种定义,成为了理解新湃传媒乃至《陈情令》的关键。同时单从剧的角度,新湃传媒并不追求“高产”,但应对不同IP的按需开发,也从另一角度决定了 “娱乐生态系统”的开发进程不会求快,对IP的理解也会随着项目的推进累计反哺IP。而王鑫自己出身清华大学,除了拥有公共管理学博士学位外,还有艺术专业背景,并且新湃传媒拥有先期在海外艺人代理、演唱会服务的丰富经验,也正好构成了发力“IP开发”的有利条件。
例如,新湃传媒下一部即将面世的剧集《你微笑时很美》同样源于热门网文,但和《陈情令》不同,《你微笑时很美》会更多地从青春、轻松的视角去开发,比如和故事内容相关的电竞产业形成互动、制作相关纪录片等等,王鑫透露,英国著名电竞战队Fnatic就已经加入到了这个计划当中。
当关键词成为核心,而非单一项目成为核心,不同衍生内容的独立性,也更有利于商业变现。在一横一纵两个方面“实践即构建”的理论中,用长期主义的视角来审视,这也与ROI的追求并不矛盾,甚至在一定程度上消解了风险。
对新湃传媒而言,从能力积累到能力释放的良性循环,来自国内IP市场开发的阶段性,也来自集团成立之初的理念。“还是能不能做好的问题。”王鑫告诉记者,“只要你做得好,每个项目都有机会获得商业价值。”
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