《琉璃》《白色月光》热播优酷2020年S级剧集超过去年全年

时间:2020-08-26 15:01:16阅读:42894
本周,优酷两大热播剧《琉璃》《白色月光》双双迎来剧情高潮:《琉璃》男女主终于揭开前九世虐恋真相;《白色月光》男主真正的出轨对象也浮出水面。“司凤为璇玑挡刀”、“张一
  • 重生
  • 爱情
  • 柳秀永 朴艺珍 张申英
《琉璃》《白色月光》热播优酷2020年S级剧集超过去年全年
《琉璃》《白色月光》热播优酷2020年S级剧集超过去年全年
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本周,优酷两大热播剧《琉璃》《白色月光》双双迎来剧情高潮:《琉璃》男女主终于揭开前九世虐恋真相;《白色月光》男主真正的出轨对象也浮出水面。“司凤为璇玑挡刀”、“张一什么时候离婚”等话题,频繁登上微博热搜,两部剧先后拿下猫眼、灯塔、云合、微博电视剧超话榜等多个权威榜单冠军。其中,《琉璃》豆瓣评分从7.1上升至7.6,并带动男女主成毅、袁冰妍人气上涨,成毅更于8月24日登顶艺人新媒体指数榜。

《琉璃》与《花千骨》《三生三世十里桃花》并称为“女性仙侠三大经典”上线前备受网友期待。该剧在保留仙侠剧类型片要素的基础上,进行审美和人设创新,良心特效与精美实景交融的新视觉审美、“男女主拿错剧本”的新CP模式,打破了近年来外界对仙侠剧“套路化”的质疑,成为当之无愧的“今夏爆款仙侠剧”。

《白色月光》则是国内首部“她悬疑”精品剧,传统悬疑剧以男性为主导,少有真正适合女性的佳作。优酷剧集中心总经理谢颖透露,优酷剧集的女性用户占比达到54%,但悬疑剧场女性占比近60%。《白色月光》以女导演、女摄影、女剪辑的全女性视角,让女性在悬疑剧不再是“功能型”的陪衬角色,而是剧情的主要推动者和看待事物的出发点。由该剧引发的“家长该不该在孩子面前哭”、“长辈来家里该不该先打招呼”等社会话题,被全网热议。

《琉璃》《白色月光》的火热势头,为2020年优酷剧集的出色表现再添一把火。今年,以优酷为代表的综合视频平台的延展性被持续激活。6月,优酷凭借《冰糖炖雪梨》、《叹息桥》分别拿下国剧热度和口碑冠军,上半年优酷播出S级效果的剧集数量,已超过了去年全年。此外,都市剧《爱我就别想太多》在单日播放量峰值、单日播放量均值、会员转化等多个维度,创下2017年以来优酷剧集新纪录。另有《重启之极海听雷》、《重生》《乡村爱情12》《法证先锋4》等多部剧集,均表现不俗。

近期,优酷公布了新的内容策略,以头部剧集与超级综艺为主轴,通过“五大剧场、三条综艺排播带”形成特定用户心智,持续提供高品质内容。5大剧场包括宠爱剧场、悬疑剧场、港剧场、合家欢剧场等。

其中,宠爱剧场重点发力女性向内容,悬疑剧场则打出“她悬疑”细分类型。凭借暑期档力作《琉璃》《白色月光》,优酷笼络了全年龄层女性用户。优酷数据显示,两部剧女性用户占比均超过72%。《琉璃》观剧用户更年轻化,00后占比是全站用户基准值的1.5倍,《白色月光》观剧用户偏高知,硕士、博士占比是全站用户基准值的1.2倍。

接下来,由盛一伦、王子文主演的东方传奇剧《太古神王》,及《约定期间爱上你》《我凭本身单身》《最初的相遇,最后的别离》等多部优质剧集,将陆续在优酷播出。

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